Earlier today, Snapchat launched a filter that was supposed to honor Juneteenth. It was then promptly removed, because, well, the approach was stupid. Set to a background of the Pan-African flag, the filter prompted users to ‘smile,’ — already looking dicey here — after which virtual chains would are broken. The company was called out for the tactless design after digital strategist Mark S. Luckie showed off the ‘feature’ in the tweet below: This SnapChat #Juneteenth filter is…um…interesting. Smile to break the chains? Okay then. pic.twitter.com/Wyob3kT3ew — Mark S. Luckie (@marksluckie) June 19, 2020 Smile for freedom, folks. guess they thought this…
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