Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens of sources, and countless different metrics or signs he/she can measure, it’s no wonder that online video presents somewhat of a conundrum. Even though it’s clear that video is dominating the internet (70 percent of internet traffic will be video by 2017) and becoming the hottest commodity in the marketing world, there’s still no definitive measurement for discerning business impact, which understandably makes marketers antsy and fearful. All too…
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