We are all used to companies knowing a bit about us. We quickly accepted that if we look at a toaster on an online shop we’ll get a toaster advert on the next site we visit. It took a little longer for us to accept that social media platforms host ads based on our lifestyle and behaviour, but we went for it. After all, sharing some personal information and sacrificing a little privacy seems a small price to pay for access to unlimited content and a range of free services online. Now the balance is shifting further still. What if…
This story continues at The Next Web