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designer
Do you have a strong logo or a weak one? While a dancer may ask herself, “I wonder what Michael Jackson would think of my dance moves?” or a boxer may ask himself, “I wonder what Muhammad Ali would think of my right hook?”, a designer would ask, “What would Paul Rand think of my logo?” By the end of this read, you will know confidently whether Paul Rand would approve or disapprove of your logo. The Legend Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM,…

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