The Daily Dose

Recently, global transportation giant Uber made headlines for drastically changing the look and feel of the entire brand. One of the main topics of debate was the complete redesign of the familiar logo. While some fans expressed their love for the new colorful look, most of the internet responded with a raised eyebrow. Even Uber drivers seemed disappointed. But people will adjust, and a change in logo is not what makes them stop using the service. Reading this you’re probably asking yourself why developers even do this at all. Why change your app, knowing brand recognition is important? In some…

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