When Apple and Google introduced in 2008 the App Store and Play Store, respectively, they were merely the tech giants’ marketplaces to distribute mobile software (apps) to their customers. 12 years (and nearly four million apps) later, they have transcended from simply a distribution channel into a crucial marketing channel. App store marketing, or better known as App Store Optimization (ASO), has since been a vital aspect of many digital and mobile marketing strategies. Compared to other marketing topics, ASO tends to be specifically powerful when you look for high efficiency and low dependence on the marketing budget. Its emphasis on…
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