Customer Experience vs User Experience: Why the difference matters
Jun23
on June 23, 2016
at 10:53 am
Posted In: Around the Web, Design & Dev, Insider, process, Product design, User experience, UX design
User experience is not the same as customer experience. While most designers directly influence the UX, they also need to understand the larger context of the CX. The customer experience represents every step of the journey from when users are running price comparisons, to when users try the product, to when users may resort to customer service if their needs aren’t met. Let’s explore the nuances of each field, and how a better understanding of CX makes you a much stronger UX designer. What is User Experience? The UX is the customer/user’s experience with a specific product, for our purposes,…
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