The company this month launched Little Cab, an Uber-style taxi hailing app it says will be cheaper and more reliable than the global tech giant. Little Cabs will have free in-car Wi-Fi courtesy of Safaricom, and has the option of a female-only service. A local startup, Sendy, which has made its name as an e-courier service, also entered the ride-hailing market this month, so the space in Kenya is getting rather busy. Is Uber concerned? A little, it seems, as the company immediately slashed prices to bring them in line with Little Cab, while it has also signed partnerships with…
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