If you’ve been around the startup scene long enough, you’re sure to have heard one of the most contentious pieces of popular advice being flung around: If you build it, they will come. While some people argue that a unique and valuable product will always succeed regardless of any marketing behind it, just as many are quick to call the whole thing BS. For writers, marketers, and content creators, the dilemma isn’t any different. We can just as easily rephrase the same advice to: If you publish it, they will come. In other words, should you be spending the bulk of…
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