Today’s partnership between Uber and Spotify to allow riders to control the music at first seems like an entirely good thing. Passengers are paying for a service, so why shouldn’t they be allowed to choose what they listen to? And for drivers, it’s not mandatory. Uber’s CEO, Travis Kalanick, says they won’t be forced to offer the option if they’d rather not drive wannabe DJs around all day. But the truth is, if the feature takes off, drivers will be forced to offer it on pain of their ratings being affected by negative feedback from mithering music fans who wanted control…
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