“Eavesdropping is rude,” they say. “It’s not eavesdropping – it’s research and it’s awesome!” I yell back, because I yell when I get excited. Okay, so listening to your coworker’s private conversation with a family member? That’s bad. Don’t do that. But that’s not the kind of eavesdropping I’m excited about. I’m talking about researching your competitors’ online marketing. Investigating, researching, and sleuthing. You need to know your enemy, everyone knows that from The Art of War – whether or not they’ve read it. If you want to win – whether that’s winning a war or winning over a customer…
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