What’s the difference between a company that uses big data like a grown-up and one that is still in the playpen? Collect it, store it, crunch it, display it… big data has always sounded more like a candy-store display than something businesses use everyday. This past year, as the Economist Intelligence Unit reported, big data finally hit adolescence, creating a rift between companies who still wrap it in nice packages and those who use it to change business. Storing that data for “someday” use or turning it into pie charts isn’t enough. Just as a LinkedIn or Facebook feed shows…
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