Gamification was not long ago the darling of business talk. Successful initiatives like Volkswagen’s campaign The Fun Theory proved that incorporating elements of games can help achieve tangible goals while increasing customer enjoyment. At some point, when Foursquare had its glory days, it seemed that almost anything could be turned into a game by adding points, badges and rankings. Photo credit: Fun Theory But it turned out that gamification wasn’t a piece of cake. Most gamified systems produced mild results, and some caused the opposite effects to those desired. Early poster children of gamification even started to detach themselves from…
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