On my way to the co-working space, I grabbed my mobile to read the same Slack message yet another time: Ali, that’s good, but we should look at what converts. It never failed. It was either a client or a colleague on the same marketing team. There was always someone who never missed the perfect opportunity to remind me of the importance of a conversion funnel: Get a bunch of website visitors, then do something to turn some of them into leads — aka people who have shown interest in your business, and then do something else to turn those leads into…
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