The Daily Dose

Mobile devices play an increasingly important role in the retail shopping experience. We already use our smartphones and tablets at practically every step along the way in the shopping process, from researching product details and comparing prices across retailers to checking the in-store availability of certain items and, at least in some stores, even making payments and checking out. During the 2015 Thanksgiving weekend, 56.7 percent of smartphone owners used their devices to conduct some type of shopping activity. But what does the future hold for retail shopping, and how will mobile devices play a role in shaping it? The…

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