How to make things people want

Aug25

by Sindy Cator on August 25, 2015 at 2:13 pm

Des is the Co-founder of Intercom, the customer communication platform. He’ll be speaking at TNW Conference USA this November in New York. The problems people encounter in their lives rarely change from generation to generation. The products they hire to solve these problems change all the time. If you’re building a new product, it’s because you believe you can create a better solution that people will want to use because it delivers a better outcome. A strong understanding of the outcome customers want, and how they currently get it, is essential for you to succeed in product development. Maybe…