The Daily Dose

As per the expression ‘once bitten, twice shy’, Latin American consumers have had their faith betrayed by too many businesses, too many times, to not treat new market entrants with suspicion. Face-to-face communication – an integral element in building trust  – is an essential ingredient of business success in Latin America and is something that foreign businesses should take note of. In fact, such is the Latin American love of proven track record that new companies often find that consumer brand loyalty is one of the hardest things to compete against when breaking into Latin American markets. New businesses may want…

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