Google brings AMP technology to ads so they load instantly on any page

Jul19

by Sindy Cator on July 19, 2016 at 5:19 pm

While most of us don’t want ads at all, Google has found a way to deliver them faster. Using its AMP technology meant for stripped-down, fast-loading webpages, Google hopes that it can “significantly improve both page load time and mitigate effects of the ads on the user experience.” Here’s how Google phrased it in a blog post: AMP’s original goal was to lift up the user experience across as much web content as possible. This meant we couldn’t just build some idealistic system–existing monetization methods would need to be supported in order to get the wide adoption that would lead…