You may not think you want to wear clothes by Amazon, but you might be doing it already
Feb23
Amazon has been quietly registering trademarks for different clothing lines: Franklin & Freeman, Franklin Tailored, James & Erin, Lark & Ro, North Eleven, Scout + Ro and Society New York. While some of them are yet to be granted, and Franklin Tailored has been opposed by another trademark holder, as many as 1,800 items of clothing advertised under these banners are already on Amazon’s own shelves. If you do a bit of digging, you’ll see that the clothes are being created with the MyHabit flash sale website it launched in 2011, “created by Amazon in response to customers’ desires to shop intelligently from a…
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