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Forget the Fountain of Youth. In the competitive global business market, “secrets for success” are much more valuable. Everyone from Fortune 500 CEOs to startup founders wants to succeed in both profit and performance. Great ideas for transforming and increasing the viability of a business, along with its products, services and longevity, are not hard to find. The “what worked for me will work for you” business tips are everywhere — quoted in industry magazines, spoken at conferences and heard in podcasts. They’re passed around by board members and touted by consultants. But when you’re in the thick of day-to-day…

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