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For people looking at the mobile industry from the outside, it might seem like creating an app only requires coding skills. However, those who live and breathe mobile on a daily basis, know that it takes SO much more than that. Mobile is a thriving and competitive industry that, in order for an app to “get its head above water” and compete with the big players, absolutely takes a village. After years of experience in the mobile marketing arena, I have noticed that while many companies out there understand the importance of a strong mobile team, very few are able…

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