Real innovation is about solving problems, not having ideas
Feb25
This essay is part of a series written by speakers featuring at our upcoming 10th anniversary TNW Conference on April 23 & 24 in Amsterdam. Discount tickets to the event are still available for purchase here. These days, everyone seems to have a great idea for an app or a product. Clever ideas are always nice to have, but when it comes to figuring out what to invest your energy in making, even great ideas are often a total waste of time. Instead of a great idea, what you really need is a problem to solve. From marketing executives in Fortune…
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