Tango brings content channels to its chat app, but isn’t planning payments or commerce yet

Jun11

by Sindy Cator on June 11, 2014 at 4:04 am

Mobile messaging app Tango is boosting its multimedia presence and potential to make money after it introduced content-rich ‘channels’ to its iOS and Android apps. Channels are basically portals for brands to post messages or multimedia content to Tango users, who can follow specific channels if they want the content to appear in their newsfeed, and also recommend them to their friends. An update adding the feature actually rolled out last week, but now Tango has fleshed out the six main channel categories — entertainment, news, sport, lifestyle, humor and music — with content from Spotify, AOL, Dailymotion and other launch partners. The idea behind channels —…