How a mobile app for honesty can make you a better marketer
Jun01
Chris Bolman is the Director of Growth at Percolate. This post originally appeared on the Percolate blog. Over the summer of 2013, David Byttow, a former Google software developer, started building a mobile app to solve a problem he had. Byttow noticed he and the engineers he worked with were bad at giving each other feedback, and he wanted a way they could comment honestly on each other’s work without professional or personal backlash for saying something negative. Byttow wanted a way to tell the truth, without revealing who said it. Eight months later, the most talked about content at…
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