The guide to effectively A/B test your email creative
Mar31
Visuals are an essential aspect of your marketing campaigns, especially when it comes to your email messaging on behalf of your organization since 40 percent of people respond better to visual information over plain text. Since visuals are an important factor in the success of your email marketing efforts, it’s helpful to continually A/B test your creative to understand what resonates more effectively with your audience. Why start with A/B testing your creative? Testing the types of buttons, images, headers, product photos and other visuals will benefit your email campaigns in the long-term, since you’ll no longer need to rely on…
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