The Daily Dose

Leigh Middleton is the CEO and Co-Founder Six3. A lot has been written about digital marketplaces – virtual spaces in which a market operates – and, similarly, about niches – narrow target markets. However, the two are rarely contemplated together. Niche marketplaces have already proven to be a successful model for the likes of Airbnb, Etsy, Hotel Tonight, Uber, and Yplan by offering a focused user experience that is synergetic with the delineated audience requirements. But how do you keep this audience engaged and returning while building out both sides of the marketplace simultaneously? A niche marketplace with a two-sided interest…

This story continues at The Next Web