Can anyone recall the ads they saw when they last opened their browser? Almost no one does. With increasingly more ads on all platforms, people have become blind to advertising, or worse — almost half of the population is now using ad blockers. The ad industry is in crisis, struggling to reach their audience, let alone engage them. Brands need to figure out a way to appeal to a new generation of customers who are more receptive to experience than intrusive advertising. Luckily, immersive technologies like VR/AR might just be the answer. People hate ads Over the past decade, the…
This story continues at The Next Web
Comment