International expansion for European companies is never easy, particularly in the USA. The rewards can be vast, but the risks can be equally significant. Many companies will overstretch and overspend, struggling to win market share in such a competitive economy. When DeepCrawl closed its $19 million Series B led by Five Elms in March, it marked another significant step in its transatlantic journey. Having worked with the leadership team at DeepCrawl since 2017, I have seen a business take these challenges in its stride, building its own successful approach to international expansion and reaping the substantial rewards that America can…
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