It’s a common misconception that personal branding is reserved for authors, speakers or those looking to become well-known personalities. In our digitally savvy world, where potential clients, investors and employers are just as apt to look you up on Facebook or Google search your name as they are to call your references, personal branding is mission critical. Your personal brand is your credibility, your reputation and your presence. Your personal brand is you and let’s face it, it’s near impossible to avoid having some kind of online presence in this era. Whether you’re actively participating in its development or not,…
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