The app industry has come a long way when it comes to mobile user onboarding. In the past, discussion around this topic would lead to at least one participant discovering the very basic definition of the process, whereas today there’s hardly any need to explain the term. It’s interesting and encouraging to see that as our industry matures, more developers and marketers understand the importance of explaining their product to users and the devastating results of them failing to do so. Working with app developers and marketers, I often discover that while the foundations in this field are set, there…
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