The heart of great UX strategy lies in thorough research. Unfortunately, UX research is usually a mess. If you’re an outsider, you’re still getting to know everyone involved in the project at the same time you’re navigating which research activities to take on. If you’re an insider, it can be the same story. Even if you already know everyone, it’s a new project, and that means new approaches, new information, new documents, new everything. Sure, there’s been a kickoff, but now you’re into the real stuff. You have to become an expert on this product as quickly as possible. You…
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