The ethos of mobile user experience (UX) has become narrow and indifferent to human needs. Today, designers boast about the “ease of use,” “intuitiveness” and “addictiveness” of their apps, as if these traits were worthy goals in themselves. I’d like to propose a more empathetic goal for mobile UX: earn the user’s respect. To do this, we must build mobile experiences around stories. Mobile UX does not happen on a smartphone or tablet. It happens in a moment, at a time and place where an individual has specific needs, wants and problems that mobile technology can address. By changing the outcome of a story, mobile…
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