When I previously wrote about the 1,024 different types of salespeople, one of the variables I talked about was the difference between selling simple products versus selling ones that are much more complex and consultative in nature. I like to think of that as the difference between selling widgets versus selling wisdom. This post will help you understand the difference between the two, the advantages of selling wisdom, and how to effectively transition your selling efforts towards selling wisdom. The difference between widgets and wisdom In one sentence, selling widgets is basically selling things, and selling wisdom, is selling actionable…
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