Last year, the largest televised event of the year hit a record of 114.4 viewers. And naturally, brands with unlimited budgets that are seeking for tremendous exposure, turn to the Super Bowl for advertising year after year. Ads by major companies such as GoDaddy, Budweiser and Carl’s Junior have been able to leave their mark and be remembered by audiences long after the game for their cool creatives and unique ideas, but is that all that brands aim to achieve? While generating buzz and brand awareness is an important goal for businesses (even mobile games turn to the platform for a…
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