Adobe boosts its mobile marketing services with iBeacon support and easier management of apps
Adobe is stepping deeper into mobile marketing as it unveiled today a series of refreshed services to help companies create, manage and deliver personalized app experiences to their customers in real-time — all via its single platform for marketers: Adobe Marketing Cloud. The new offerings in Adobe Mobile Services 2.0 include: Adobe Experience Manager apps for marketers; PhoneGap Enterprise for developers: Developers can build apps across platforms and support third-party integrations, while marketers can update the app content across different platforms, optimize the app post-launch and manage app reviews without having app development skills. Measurement of mobile marketing campaigns: Marketers can…
This story continues at The Next Web