We read about the convenience of Lyft, Uber and other private car hire firms seemingly daily in Western media. While these services simplify car bookings and remove some of the associated dangers and frustrations, this fast-growing industry has even greater potential in developing markets, such as India. Uber has its ‘Black’ and UberX services running in India, but it is a local company — Ola Cabs — that leads the market, with a network of 11,000 drivers across 9 cities. Indeed, that very company has just raised a whopping $40 million to ramp up its focus and bring affordable and efficient…
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