Building a new product is like flying a plane as it’s being built. Building it when nothing like it exists in the market is like flying blind. Two years ago, LinkedIn noticed salespeople were using LinkedIn to source and connect with prospects and customers. During the early days of social media, businesses were just starting to figure out how to use it to drive their goals. We found salespeople were one of the most active groups on LinkedIn, which indicated stronger demand in the market for what we now call “social selling.” With that in mind, my team was tasked…
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