The Daily Dose

Typically Uber’s business model in emerging markets has been to expand to the major cities of as many countries as possible, ignoring smaller cities and towns. A change in philosophy was, however, evident during March, with the taxi app’s operations in Africa speaking to this. Firstly, Uber started targeting more minor cities in markets in which it already operates. In Nigeria, where the company until now only had a presence in Lagos, Uber launched services in Abuja with a loud marketing campaign. The company also made it possible to hail a cab using the platform from within Google Maps, while…

This story continues at The Next Web