Foursquare’s prediction about Chipotle’s sales drop is right on the money
Apr27
on April 27, 2016
at 4:59 am
Two weeks ago, Foursquare CEO Jeff Glueck took to Medium to share how his company analyzed foot traffic patterns at more than 1,900 Chipotle locations across the US locations in February, using data collected by its app that lets people check-in to places they’ve been. It then compared them to the previous year. The idea behind the study was to predict if Chipotle’s sales would take a nosedive after reports of E.Coli outbreaks associated with the chain first surfaced in October 2015. Foursquare began looking at data in February, when Centers for Disease Control and Prevention (CDC) gave it a…
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