Joseph Vito DeLuca is VP Marketing & Communications for Yieldr The Holy Grail of today’s data-driven marketing landscape was actually discovered far from any boardrooms or Silicon Valley tech centers. One must actually look to the laboratory; or more precisely, under the microscope. It’s because it’s not an X-factor that will save CMOs, but more closely an X-chromosome. The antidote that should be in every marketers medicine chest is hypersegmentation. Taking a Look Under the Microscope Dr. Carl Sagan stated, “you have to know the past to understand the present.” Therefore, before we can learn how to apply hypersegmentation to…
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