A recent survey of 140 sales teams found that 96 percnt of salespeople use Linkedin at least once a week to find prospects, gather data and even initiate the sales process. Another study by Harvard Business Review found that the top salespeople use LinkedIn to sell more. But is it always a smooth ride? Turns out it that it’s not: 82 percent of sales reps feel challenged by the amount of data and the time it takes to research a prospect They spend 32 percent of their time searching for missing prospect data and manually entering it into the CRM…
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