With the advent and proliferation of “growth hacking”, many products are launching with hopes of leveraging data, A/B tests, and viral loops to manufacture a hockey stick growth curve. It’s easy to think you can growth hack your way into an overnight success, but in practice it rarely works out that way. Instead, it looks more like this in the early days/months/years: Startups take off because the founders make them take off. A good metaphor would be the cranks that car engines had before they got electric starters. Once the engine was going, it would keep going, but there was…
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