a couple of laughzillas on a blue diamond background

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2009 and 2010 were proclaimed to be the year of location by several media outlets. The identified trend was centered around gamified location-based apps like Foursquare and features in Facebook and Instagram allowing you to tag your posts and photos from a specific place. For us at mixed-reality game studio Gbanga where we create location-based games since 2007, those forecasts were quite a promise. Location can not just deliver a more immersive game experience, but also adapt the game play to the player’s context and friends. However, we quickly sobered up — so far, games that use GPS still remained a niche; but why? Beginning in the early 2000,…

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