A persistent problem faced by online stores is that of abandoned carts. Reminding customers of shopping carts that they have forgotten or left behind is essential for the success of online stores. Let us look at some different types of abandoned cart emails sent by e-stores in the US. The 15 stores we compared were: 1. Amazon 2. eBay 3. Best Buy 4. Shop 5. Erno Laszlo 6. Juicy Couture 7. Karma Loop 8. Natural Life 9. Oakley 10. Overstock 11. Sephora 12. Think Geek 13. Kate Spade 14. Nine West 15. Bloomingdale’s We used six parameters to score abandoned cart emails from each company. The details of these six parameters and why they matter are: (Bloomingdale’s…
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