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General Motors’ new car-sharing service, Maven, will provide customers access to highly personalized, on-demand mobility services. Maven will offer its car-sharing program in Ann Arbor, Michigan, initially focusing on serving faculty and students at the University of Michigan. GM vehicles will be available at 21 spots across the city. Additional city-based programs will launch in major U.S. metropolitan areas later this year. (Photo by John F. Martin for General Motors)
Quick to hop on the trend of auto manufacturers turning into mobility companies, GM has launched Maven, a new car-sharing service that lets you book and drive a vehicle on-demand and pay only for the hours you use it. To start, the company will make a range of cars available in 21 locations in Ann Arbor, Michigan from today. Rates start at $6 an hour inclusive of fuel and insurance for a small car like a Chevrolet Volt or Spark, and go up to $12 per hour for a Chevrolet Tahoe pick-up truck. The service is supported by an app…

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