Adobe’s new co-op lets brands know which devices you use so you don’t see too many ads

Mar22

by Sindy Cator on March 22, 2016 at 3:59 am

Adobe has a smart new way of letting advertisers market to consumes, and it just might work out for everyone involved. With what they call the Device Co-op, Adobe is making the ads you see about you, not how many devices you own. When brands join the co-op, it allows those companies to see which devices you’re using so you don’t get multiple impressions. Adobe thinks the current methods for gauging how to reach users has failed because it’s not about people. Rather than using cookies and sessions — which advertisers count as impressions — Adobe is targeting people. Here’s…