The Daily Dose

In Web design and usability testing, there is no “it just happens” phenomena while studying user interaction. There is always a scientific or psychological explanation that answers the question – “what motivates a visitor to take action?”.   Only recently there has occurred a surge in the number of Web publishers using advanced techniques (like eye tracking, on site surveys, heatmap and scroll-map click tracking, among others) to help them better infer user motivation – what factor compels them to sign up OR scroll to the bottom of the content OR fill in a form. Once you can understand that,…

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