It’s possible to monetize data while respecting consumer privacy — here’s how
Murky policies, tricky wordings, and sneaky assumptions about consent… these are just a few of the shifty tactics being used by companies to learn all about us. With more and more businesses realizing the lucrative power of personal data, there’s no denying that our deeply personal details are being weaponized against us. Whether data is used for creepy targeted advertising or bought or sold to third-parties, it’s clear many companies and hackers don’t have our best interests in mind. In fact, according to IMDEA Networks Institute, seven in ten smartphone apps share your data with third-parties these days. And just recently, 14…
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