The Daily Dose

It’s happened to me a bunch of times. I’ll order an Uber (quite often in the early hours of the morning when I’m – what’s the euphemism, “tired and emotional”?) and stagger to the curb, only to jump in a random person’s car. It’s not always my fault. I mean, not always. Given that Uber is an increasingly dominant mode of transportation, and most Uber cars in London are Priuses. It’s easy to get confused. Mercifully, Uber has seemingly figured out a fix to this everyday problem. It’s called Beacon. This is a plastic widget that your driver affixes to…

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