The Daily Dose

Growth hackers are often put up on a pedestal — they’re people who are thought to have a magic formula for rapid business growth and success. Want to double your customer signups, increase retention, or obtain a better ROI? Call some growth hackers — they’ll have the answer. Or will they? Growth hacking has become a controversial and polarizing term — it’s defined as the process of rapid experimentation, in regards to marketing and product adjustments, to find the most effective ways to grow a business. And there’s a myth that unlike marketers, growth hackers hold the secret key to…

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